SEM and Performance Marketing Manager - Remote

Overview

Join our journey at Engine, where we’re revolutionizing work travel through a modern travel platform that transforms how businesses and their teams experience travel.

In Short

• Own and manage SEM strategy (Google Ads, Bing, etc.) to drive high-quality, self-serve signups and paid conversions.
• Develop and optimize keyword strategies, audience targeting, landing pages, and ad creatives to improve performance and efficiency.
• Run A/B tests on ad copy, landing pages, and conversion paths to maximize ROI.
• Partner with product, web, and content teams to ensure ad experiences align with our PLG funnel and SMB audience needs.
• Experiment with new channels or ideas to supplement SEM and improve customer acquisition costs (CAC).
• Leverage first-party data and analytics tools to refine bidding strategies, audience segmentation, and retargeting efforts.
• Analyze and report on key performance metrics (CAC, LTV, CTR, CVR, ROAS), providing actionable insights to stakeholders.
• Stay ahead of industry trends, platform updates, and new ad technologies to maintain a competitive edge.

Requirements

• 4+ years of hands-on experience in SEM and performance marketing, ideally in a high-growth B2B or PLG environment.
• Proven ability to drive customer acquisition and revenue growth through paid search.
• Bonus points if you’re fluent in Google Ads, Google Analytics, and conversion tracking.
• Ready to roll up your sleeves, collaborate, and deliver results that matter.

Benefits

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Check out our full list of benefits at engine.com/culture.
• We have a hybrid-hub model to ensure you have what you need to succeed, whether in the office or fully remote.