Digital Marketing Specialist - Remote

Overview

We're seeking a detail-oriented Digital Marketing Specialist to join our dynamic team and drive success across our clients' digital campaigns. In this role, you'll manage conversion tracking implementations, conduct regular pixel audits, and optimize search campaigns while working with multiple platforms including Google Ads, GA4, and various tracking tools.

In Short

• Build and optimize Search Engine Marketing (SEM) and Performance Max campaigns using Google Ads Editor.
• Execute data-driven optimization strategies across Google Ads search marketing campaigns.
• Monitor campaign pacing and budget allocation across accounts.
• Support Account Teams during new client media plan implementations.
• Conduct regular pixel auditing across 200+ campaigns.
• Troubleshoot and resolve tracking discrepancies.
• Provide technical support for GA4 dashboard creation.
• Conduct comprehensive landing page analyses.
• Manage strong multitasking abilities as priorities can shift.
• Attend campaign performance review meetings with Account Teams.

Requirements

• 1-2 years of experience in digital marketing roles.
• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Demonstrated experience with Google Ads platform.
• Basic understanding of Google Analytics and Google Tag Manager.
• Strong problem-solving, organization, and communication skills.
• Strong analytical mindset with attention to detail.
• Excellent organizational skills and ability to manage multiple projects.
• Good communication skills for collaborating with team members.

Benefits

• Mission driven culture.
• Comprehensive health and benefits package.
• 401k company match that vests immediately upon participation.
• Paid holidays and a generous PTO policy.
• Paid parental leave.