Vice President of Lifecycle & Retention Marketing - Remote

Overview

The Vice President of Lifecycle & Retention Marketing will be responsible for developing and implementing strategies that enhance customer loyalty and retention through tailored lifecycle campaigns focused on engagement and conversion.

In Short

• Design and optimize customer lifecycle marketing strategies to maximize retention.
• Oversee the execution of multi-channel campaigns that nurture customer relationships.
• Utilize customer data and behavioral insights to create personalized marketing experiences.
• Lead a team of marketing professionals in driving program growth and performance.
• Measure, analyze, and report on campaign performance metrics to guide decision-making.

Requirements

• Proven experience in lifecycle marketing and customer retention strategies.
• Strong analytical skills and experience with data-driven marketing.
• Leadership experience in managing marketing teams.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects.

Benefits

• Competitive salary and performance bonuses.
• Flexible working hours and remote work options.
• Comprehensive health benefits.
• Opportunities for professional development and growth.
• Collaborative and innovative work environment.