Creative Strategist - Remote

Overview

As a Creative Strategist, you will lead the charge in creating innovative and engaging content for paid social campaigns. With your expertise in both creative development and paid media, you’ll work directly with clients to craft compelling scripts, ad copy, and video concepts that meet target metrics (ROAS, CAC, etc). We're looking for someone who is tired of the same old frameworks and is ready to push boundaries—someone who can test what’s working while also introducing bold, new ideas that cut through the noise. If you're the kind of person who can break out of a creative rut and drive meaningful results, this role is for you.

In Short

• Develop fresh, original ad concepts, build on high-performing ads, and script UGC-style ads that engage viewers and drive conversions
• Balance creativity with direct-response tactics by integrating brand identity and marketing psychology to spark immediate action
• Analyze performance data (ROAS, CAC, CTR, etc.) using tools like Meta ads manager, TikTok ads manager, Motion, TripleWhale, and Atria, iterating on concepts to improve outcomes
• Work closely with the media buying team to ensure creative assets are aligned with campaign goals
• Share clear direction, shot lists, scripts, and editing notes to produce on-brand, effective content
• Stay on top of social media trends, leveraging trending audio, formats, and cultural moments
• Manage projects from start to finish, coordinating with internal teams and external creators
• Conduct market and competitive research to pinpoint consumer pain points and competitor strategies
• Write scripts and detailed shot lists in our in-house software
• Apply direct-response marketing principles to maximize performance

Requirements

• Proven experience in creative development and paid media
• Strong analytical skills with a focus on performance metrics
• Ability to manage multiple projects and meet deadlines
• Excellent communication and collaboration skills
• Familiarity with social media trends and marketing psychology

Benefits

• Opportunity to work remotely
• Collaborative and innovative work environment
• Access to the latest tools and technologies
• Professional development opportunities
• Competitive salary and benefits package