Product Marketing Manager - Remote

Overview

Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

In Short

• Lead the development and execution of comprehensive GTM plans aligned with company goals and objectives
• Develop strategies to drive adoption and engagement of strategic product behaviours among users
• Analyse user data and insights to identify opportunities for optimisation and growth
• Conduct market research, competitive analysis and customer segmentation to inform marketing strategies and initiatives
• Collaborate with regional teams to support high-growth markets and tailor marketing strategies to local needs and preferences
• Identify market trends, competitive insights and opportunities for expansion
• Work closely with product management, sales and marketing teams to align and execute marketing initiatives
• Provide input into product development and roadmap decisions based on market insights and customer feedback
• Develop compelling messaging, positioning and value propositions for products
• Collaborate with the content team to create marketing collateral, sales tools and educational resources that effectively communicate product benefits

Requirements

• 5+ years of experience in product marketing within SaaS, preferably in the ed-tech industry
• Demonstrated experience with growth models and strategies
• Proven ability to drive product adoption, engagement and growth through strategic marketing initiatives
• Strong analytical skills to interpret data and insights for informed decision-making
• Excellent communication and presentation skills to clearly articulate complex concepts
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously

Benefits

• Remote and flexible working arrangements
• Communication allowance for internet or phone charges and $1000 for home office setup
• Three extra days of annual leave during end of year shut down
• Parental leave top ups and a community service day
• Wellness allowance for mental and physical wellness
• EAP with unlimited sessions
• Employee Equity Bonus Plan
• Employee referral program - $2000 for new team member referrals
• Ongoing professional development opportunities
• Support groups for diversity, environmental impact, and wellness