Mid-Level Digital Advertising Specialist - Remote

Overview

The Mid-Level Digital Advertising Specialist at DevSavant is responsible for leading the strategy, execution, and optimization of paid media campaigns across various platforms to generate qualified leads and boost brand visibility.

In Short

• Lead the creation and optimization of paid media campaigns.
• Define and track performance goals like CTR and ROAS.
• Conduct keyword research and audience segmentation.
• Collaborate with content creators for compelling ad visuals.
• Monitor campaign metrics and provide actionable insights.
• Conduct A/B tests on ad creatives and strategies.
• Stay updated on platform changes and industry trends.
• Work closely with marketing and sales teams for alignment.
• Deliver reports with optimization recommendations.
• Drive impactful growth through data-driven advertising initiatives.

Requirements

• 4+ years of experience in managing Google Ads and LinkedIn campaigns.
• Knowledge of Bing Ads and X/Twitter.
• Strong grasp of digital advertising metrics.
• Proficiency in Google Analytics and conversion tracking.
• Certifications in Google Ads or LinkedIn Marketing Solutions.
• Excellent analytical and organizational skills.
• Self-motivated and able to work effectively in a remote environment.

Benefits

• Impactful work contributing to the growth of financial practice management.
• Remote flexibility to work from anywhere.
• Opportunity for professional growth in advanced advertising skills.
• Collaborative culture valuing expertise and creative ideas.