Marketing Strategy Guide - AI-Native B2B Transformation - Remote

Overview

We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.

In Short

• Lead complete website redesign strategy from positioning to user experience
• Collaborate with WordPress/Elementor developer on full site rebuild
• Create new site architecture, navigation, and conversion funnels
• Develop landing page strategy for different buyer personas and campaign needs
• Ensure website reflects AI-native positioning throughout all touchpoints
• Develop comprehensive marketing strategy for AI-native positioning
• Create buyer personas for C-level decision makers in digital transformation
• Design customer journey mapping and conversion optimization
• Guide content creation across all marketing channels
• Ensure messaging resonates with enterprise buyers

Requirements

• Experience in digital marketing and strategy development
• Proficiency in WordPress and Elementor
• Strong understanding of buyer personas and customer journey
• Ability to develop and execute marketing campaigns
• Excellent communication and collaboration skills
• Knowledge of conversion optimization techniques

Benefits

• Flexible working hours
• Opportunity to lead innovative marketing strategies
• Work with a dynamic team focused on AI transformation
• Professional growth and development opportunities