Product Marketing Manager - Remote

Overview

Rise92 is a platform by Creative Chaos built to accelerate Pakistan’s technology ecosystem. We connect tech entrepreneurs, startups, investors, and innovators to global opportunities through insights, partnerships, and visibility. At Rise92, we celebrate Pakistani innovation and build bridges between local talent and international markets.

Position Overview - We are seeking a Product Marketing Manager to lead the go-to-market (GTM) strategy, positioning, and messaging for Rise92. This role combines strategic thinking with hands-on execution to drive adoption, engagement, and growth across our platform. You will be the voice of the product in the market — responsible for defining the value proposition, understanding audience segments, and collaborating closely with product, growth, and brand teams.

In Short

• Develop and own the go-to-market strategy for new features, launches, and community initiatives.
• Define and refine product positioning, messaging, and differentiation based on audience insights and market research.
• Collaborate with product and growth teams to identify customer pain points, use cases, and market opportunities.
• Develop compelling marketing assets, including landing pages, email campaigns, case studies, pitch decks, and promotional content.
• Lead competitive and market analysis to ensure Rise92’s offerings are strategically positioned.
• Partner with content, PR, and design teams to craft thought leadership and product narratives.
• Drive user acquisition and engagement campaigns across digital, community, and partner channels.
• Support event marketing, partnerships, and PR efforts tied to product milestones and ecosystem launches.
• Analyze product adoption metrics and campaign performance to optimize messaging and positioning.

Requirements

• Proven experience in product marketing or related field.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and collaboration skills.
• Experience with digital marketing strategies and tools.
• Ability to work independently and manage multiple projects.

Benefits

• Opportunity to work in a dynamic startup environment.
• Access to a network of tech entrepreneurs and innovators.
• Potential for professional growth and development.