Performance Marketing Manager - Remote

Overview

Cortica is looking for an innovative, results-driven Performance Marketing Manager to join our growing team! This role is responsible for leading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. This role combines analytical rigor, strategic thinking, and cross-functional leadership to maximize ROI and drive scalable growth across digital platforms.

In Short

• Develop and execute the overall digital performance marketing strategy across various channels.
• Oversee end-to-end campaign planning, budgeting, implementation, and optimization.
• Establish and manage comprehensive digital marketing budgets.
• Guide website content, design, and user experience initiatives.
• Lead efforts to implement SEO best practices.
• Oversee data-driven email marketing and lead-nurturing campaigns.
• Utilize analytics tools to monitor performance and derive actionable insights.
• Stay ahead of digital trends and spearhead the adoption of innovative approaches.
• Ensure efficient allocation of resources to meet organizational targets.
• Experience in multi-unit and/or healthcare marketing is preferred.

Requirements

• 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience.
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• Proven expertise in leading and scaling digital marketing efforts across multiple channels.
• Strong command of SEO, PPC advertising, social media marketing, and analytics.
• Advanced experience in digital marketing tools, including Google Analytics.
• Extensive experience with Excel for reporting purposes.
• Ability to interpret data and make data-driven decisions.
• Experience with conversion rate optimization and digital marketing funnel management.
• Advanced knowledge of emerging digital marketing trends and technologies.
• Agency background is a plus.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan with company matching and rapid vesting.
• Paid holidays and wellness days.
• Life insurance and disability insurance options.
• Tuition reimbursements for professional development.
• Referral bonuses.
• Supportive and inclusive work culture.
• Growth-minded environment.
• Competitive compensation and benefits package.
• Opportunities for career advancement.