Email Marketing Automation Specialist (Contractor) - Remote

Overview

CommonLit is seeking an Email Marketing Automation Specialist to enhance retention marketing through automated email outreach, impacting educators positively.

In Short

• Contractor role for 4 months, up to 20 hours/week.
• Design and implement automated email marketing systems.
• Audit current email workflows in HubSpot.
• Leverage Redshift data for advanced segmentation.
• Collaborate with internal teams for effective communication.
• Establish metrics to track campaign performance.
• Train team members on system management.
• Focus on user retention and engagement strategies.
• Experience in education sector preferred.
• Strong communication and documentation skills required.

Requirements

• 6+ years in lifecycle or retention marketing.
• Proven experience in email automation systems.
• Skilled in data integrations and segmentation.
• Comfortable with HubSpot and its limitations.
• Strategic mindset with problem-solving abilities.
• Experience with school/district audiences is a plus.

Benefits

• Opportunity to impact literacy education.
• Work with a passionate team of professionals.
• Flexible working hours.
• Potential for advisory support post-contract.