Senior Marketing Lead - Cards Advertising - Remote

Overview

The Cards Advertising Lead sits within the Client Organization in Citi’s Marketing and Franchise Development group, leading advertising strategy and execution across Citi’s full US consumer credit card portfolio.

In Short

• Lead end-to-end advertising strategy for Citi’s consumer credit card portfolio.
• Set creative direction for integrated campaigns across multiple media channels.
• Act as key architect for go-to-market strategies for new product launches.
• Serve as a thought partner to senior marketing and product leaders.
• Conduct qualitative and quantitative consumer sentiment research.
• Manage and develop a cross-functional agency team and internal collaborators.
• Ensure compliance with regulatory standards while protecting creative integrity.
• Demonstrate strong communication and presentation skills.
• Foster partnerships with various stakeholders for mutually beneficial outcomes.
• 10+ years of experience in branding, marketing, or analytics required.

Requirements

• 10+ years of experience in branding, marketing or analytics.
• Strong understanding of full funnel marketing dynamics.
• Exemplary communication and presentation skills.
• Collaborative and solutions-oriented leader.
• Ability to influence key decisions across various levels of the organization.
• Exceptional interpersonal and relationship management skills.
• Education: Bachelor’s degree required, Master’s preferred.

Benefits

• Competitive salary range of $163,600 - $245,400.
• Medical, dental & vision coverage.
• 401(k) retirement plan.
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off including vacation and sick leave.
• Paid holidays.