Senior Manager, Analytics Lead - Remote

Overview

Weber Shandwick seeks a critical thinker who is proficient in social media data and can advise on timely and strategic decisions for our clients' social strategy. They must be able to gather insights from data and ask tough questions to help inform earned social activity. The Senior Manager, Analytics Lead will work closely with the other reporting leads that manage an infrastructure of data across traditional news media and survey research.

In Short

• Be an SME on listening tools, oversee organic social reporting and produce it.
• Recommends earned social engagement, content strategies, media outreach opportunities and content creator outreach based on social media insights.
• Produce benchmarking reports across social channels and activations.
• Research content creator opportunities based on demographics, event type, and social channels, and collaborates with the Creator Lead on recommendations for outreach.
• Presents data in an engaging way to internal stakeholders to help inform a strong earned social strategy.
• Ensure our social reporting tools are best-in-class and stay up to date on social reporting capabilities in the marketplace.
• Takes ownership of the quality of social data and evolving its use in reporting.
• Collaborates with social analysts in other departments at global automaker.

Requirements

• Bachelor’s degree in marketing, PR, communications, analytics, or related field
• 5-7 years of experience as a social analyst, digital researcher, or earned media analyst
• Strong analytical skills and an appetite for curiosity and confidence in identifying insights
• Ability to manage projects from beginning to end while working collaboratively with other team members
• Comfortable with Microsoft Offices Tools with strong skills in Excel and PowerPoint
• Proficiency writing Boolean and/or using a social software tool (ex. Brandwatch, Talkwalker, Sprinklr)
• Excellent written and strong presentation skills
• Ability to find meaning in data and to visualize data effectively

Benefits

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit