Social Content Lead - Remote

Overview

The Social Content Lead is responsible for driving Certn’s brand transformation through engaging social media content. This role combines strategy and creation, producing multimedia content that elevates Certn beyond background screening to position as a thought leader in HR, leadership, and workplace trends.

In Short

• Develop and execute Certn’s social media strategy to grow visibility, engagement, and influence.
• Set goals for each channel, manage the content calendar, and define the mix of formats and messages that will resonate with target audiences.
• Balance brand storytelling with thought leadership in HR, leadership, and workplace topics while supporting demand generation and retention goals.
• Plan and produce content across posts, videos, and stories that bring Certn’s brand to life.
• Use tools like CapCut, Canva, native editors, and AI-assisted creative tools to create engaging content.
• Oversee Certn’s presence on LinkedIn, TikTok, Instagram, and relevant emerging platforms.
• Publish and schedule content, optimize for platform best practices, and engage with communities.
• Track, analyze, and report on content performance across engagement, reach, traffic, and conversion metrics.
• Proactively use trends, cultural moments, and emerging opportunities to create impactful content.
• Comfortable appearing on camera and directing others in content production.

Requirements

• Bachelor’s degree in Marketing, Communications, Media Studies, Journalism, or a related field.
• 5 years’ experience in content creation, social media management, or digital storytelling.
• Demonstrated portfolio of content across multiple social platforms.
• Proven experience managing brand presence across multiple platforms.
• Proficient in CapCut, Canva, native platform editors, and Google Workspace tools.
• Exceptional writing, editing, and visual storytelling skills.
• Strong ability to analyze social media metrics and translate insights into actionable strategies.
• Experience thriving in fast-paced, dynamic, and ambiguous work environments.

Benefits

• 4 weeks of paid vacation
• 12 wellness days
• Remote-friendly and supportive flexible remote arrangements
• Work-from-home allowance
• Flex allowance
• Professional development budget
• And a few more goodies!