Senior Marketing Manager - Remote

Overview

The Senior Marketing Manager will play a critical role in developing and implementing strategic marketing plans to promote CALSTART nationally and its programs, focusing on sustainable transportation solutions.

In Short

• Conduct audience and market research to identify optimal channels.
• Create and draft engaging content for various platforms.
• Develop, plan, manage, and execute multiple marketing campaigns.
• Monitor, analyze, and report on marketing campaign performance.
• Participate in developing marketing strategies to enhance brand awareness.
• Allocate and manage marketing budgets effectively.
• 8+ years of professional marketing experience in B2B marketing.
• Strong project management and communication skills.
• Proficiency in digital marketing tools and platforms.
• Genuine interest in sustainability and clean transportation solutions.

Requirements

• Quick learner with the ability to distill complex programs.
• Self-starter with a creative mindset.
• Strategic thinker identifying opportunities and trends.
• Detail-oriented with excellent organizational skills.
• Bachelor’s Degree in Marketing, Communications, Design, or related field.
• Experience in logistics, passenger transportation, or electric vehicles is a plus.
• Experience with Salesforce.
• Program management experience or certification.
• Advanced degree is a plus.

Benefits

• Opportunity to work on impactful clean transportation solutions.
• Collaborative work environment focused on sustainability.
• Engagement with diverse stakeholders across the industry.
• Professional development opportunities.
• Flexible working arrangements.