Senior Manager, Paid Social Media - Remote

Overview

The Senior Manager of Paid Social Media will lead and drive paid social advertising campaigns across various platforms, focusing on data-driven strategies and creative execution to enhance marketing performance.

In Short

• Own the paid social content calendar and execute full funnel creative strategies.
• Drive customer acquisition through performance-driven campaigns.
• Provide strategic direction to external agency partners.
• Analyze data to uncover performance trends and insights.
• Conduct A/B testing to optimize performance.
• Identify and embrace social media trends and algorithm shifts.
• Manage relationships with social media platform partners.
• Develop compelling multimedia content strategies.
• Collaborate with Brand Content team on influencer relationships.
• Run post-campaign analysis to identify testing opportunities.

Requirements

• Bachelor’s degree in business, Marketing, Analytics, or related field.
• 7-10 years of paid social media experience.
• Proven track record of building high-performing social campaigns.
• Advanced experience with Meta and other social media platforms.
• Deep experience in managing paid social media projects.
• Expertise in Google Analytics and data metrics.
• Strong experience with Excel for data manipulation.
• Experience working with cross-functional teams.

Benefits

• Opportunity to drive significant business impact.
• Collaborative work environment.
• Access to emerging product opportunities with social media platforms.
• Engagement with creative and innovative marketing strategies.
• Professional growth in a leading company.