Staff Data Scientist - Ad Optimization - Remote

Posted 19 weeks ago

Software Development

Full Time

India

Overview

As a Staff Data Scientist at Branch, you will lead efforts in optimizing ad display on native Android surfaces, designing and implementing data-driven strategies to maximize ad effectiveness, user engagement, and revenue.

In Short

Develop data-driven ad optimization strategies for Android.
Implement predictive models for ad targeting and bidding.
Lead experiments to test ad placements and formats.
Analyze user behavior to optimize ad relevance.
Collaborate with cross-functional teams to align ad strategies.
Ensure scalability of ad models across devices.
Mentor junior data scientists and foster collaboration.

Requirements

PhD or Master's in Computer Science, Data Science, or related field.
8+ years in data science or machine learning.
Experience with ad serving and optimization techniques.
Expertise in machine learning frameworks like TensorFlow.
Proficiency in Python or Kotlin.
Experience with data processing tools like Spark.
Understanding of A/B testing and experimentation methods.
Excellent analytical and communication skills.

Benefits

Comprehensive benefits package including medical and dental.
401(k) and other benefits for qualified employees.

Branchmetrics

Branchmetrics is a leading provider of engagement and performance mobile SaaS solutions, dedicated to helping growth-focused teams maximize the value of their digital strategies. The Branch platform offers seamless experiences across various channels and platforms, both online and offline, to eliminate friction and drive valuable actions at critical moments. Trusted by world-class brands such as Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora, Branch enables businesses to gain accurate mobile measurement and insights into user interactions, ultimately driving conversions and enhancing marketing effectiveness. Headquartered in Mountain View, CA, Branch is recognized as an award-winning employer that fosters an inclusive culture and values diverse perspectives.

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