Director of B2C Marketing - Remote

Overview

Branch is seeking an experienced and strategic Director of B2C Marketing to lead our customer and end-user facing marketing efforts. This individual will be responsible for developing and executing a comprehensive marketing strategy that drives end-user acquisition, engagement, and retention.

In Short

• Develop and implement a holistic B2C marketing strategy aligned with company goals.
• Lead, mentor, and grow a team of marketing professionals.
• Oversee all end-user acquisition channels.
• Ensure all B2C marketing communications are consistent with the company's voice and visual identity.
• Develop co-marketing campaigns with clients.
• Manage a lifecycle marketing strategy to increase end-user lifetime value.
• Own and manage the B2C marketing budget.
• Establish and monitor key metrics for marketing performance.
• Stay informed about industry trends and competitor activities.
• Collaborate with cross-functional teams for a seamless customer experience.

Requirements

• 8+ years of experience in marketing.
• Experience with creative teams to develop marketing campaigns.
• Well-rounded experience with various marketing channels.
• Experience making data-driven marketing decisions.
• Knowledge of the payments industry is a plus.
• Experience in a B2B2C business model is a plus.

Benefits

• Market-leading medical, dental, and vision insurance.
• Stock options.
• Free Premium-Tier Origin Financial Wellness subscription.
• Monthly home-office stipend.
• 401k (TransAmerica).
• 12-weeks paid parental leave.
• Flexible time off + sick and safe time.
• 11 paid company holidays.