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Head of Institutional Communication and Press Relations - Remote

Posted 3 weeks ago
Marketing
Full Time
France

Overview

The Head of Institutional Communication and Press Relations plays a central role in promoting and protecting the brand image of Boulanger, while strengthening its ties and visibility with the media and various stakeholders.

In Short

  • Lead institutional communication and press relations strategies.
  • Coordinate communications with internal and external stakeholders.
  • Supervise the creation and management of corporate identity tools.
  • Ensure the company's visibility at strategic sector events.
  • Manage and support a small team to achieve set objectives.
  • Develop and implement a media relations strategy.
  • Maintain strong relationships with journalists and media.
  • Monitor media coverage and analyze press outcomes.
  • Prepare leaders for public speaking engagements.
  • Anticipate potential crises and develop communication plans.

Requirements

  • Expertise in institutional communication and press relations.
  • Solid experience in managing corporate communication tools.
  • Proficiency in digital tools and media monitoring platforms.
  • Ability to develop strategies and manage complex communication projects.
  • Excellent writing and interpersonal skills.
  • Strategic thinking, rigor, and organizational skills.
  • Proactivity, creativity, and results-oriented mindset.
  • Ability to work under pressure and manage multiple projects simultaneously.
  • Degree in communication, public relations, journalism, or equivalent.
  • Minimum 5 years of experience in similar roles, ideally in retail or agency.

Benefits

  • Opportunity to work in a leading company in the retail sector.
  • Dynamic work environment with a focus on team collaboration.
  • Professional development opportunities.
  • Engagement in strategic communications initiatives.
  • Participation in significant industry events.

BOULANGER

BOULANGER

Boulanger is a leading specialist in home appliances and multimedia, boasting over 70 years of experience and a vast selection of 25,000 products available across 200 stores, its website boulanger.com, and its mobile application. The company's mission is to help everyone fully enjoy the connected world through fairer, more sustainable, and shared usage. Boulanger values its team as its greatest resource and strives to create an environment where individuals can learn, grow, develop, take risks, and succeed.

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