Campaign Optimization Analyst - Remote

Overview

As a Campaign Optimization Analyst at Blend, you will design and execute data-driven marketing campaigns while collaborating with cross-functional teams.

In Short

• Design and execute targeted marketing campaigns using structured audience data.
• Develop and maintain SQL queries for data extraction and manipulation.
• Manage end-to-end campaign workflows for accurate audience segmentation.
• Monitor campaign performance and contribute to optimization strategies.
• Collaborate with stakeholders to translate business requirements into technical plans.
• Document campaign logic and ensure compliance with data governance.
• Identify opportunities to improve processes and drive efficiency.
• Take ownership of tasks with minimal supervision in a fast-paced environment.

Requirements

• Strong SQL skills and experience with relational databases.
• Experience with SISS packages for data integration and ETL.
• Proficiency in Visual Studio for workflow development.
• Understanding of audience management and campaign processes.
• Familiarity with marketing automation tools is a plus.
• Basic knowledge of Python or willingness to learn.
• Ability to manage multiple priorities and deliver high-quality outputs.
• Strong analytical and problem-solving skills.
• Excellent communication skills for collaboration.
• Bachelor’s degree in Marketing, Data Science, or related field.

Benefits

• Collaborative work environment with passionate colleagues.
• Opportunity to work with impressive clients.
• Support for career growth and development.