Search Engine Optimization (SEO) Specialist - Remote

Overview

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.my, helps millions find the insurance policy with the best value and highest coverage for them.

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

We are seeking an experienced and passionate SEO/GEO/AEO Specialist to drive organic traffic and visibility across search platforms. In this role, you will be responsible for planning, implementing, and optimizing SEO, GEO (Geotargeting), and AEO (Answer Engine Optimization) strategies. You will work closely with cross-functional teams to ensure the brand maintains a strong online presence and delivers high-quality traffic, leads, and conversions.

In Short

• Develop and implement comprehensive SEO strategies to improve organic rankings across global and localized markets
• Perform keyword research, site audits, and competitive analyses to identify opportunities and areas for improvement.
• Optimize site structure, on-page elements, and metadata for both general and geo-targeted searches.
• Build and execute strategies for GEO optimization, including managing site structure, localized content, and listings for multi-location or global markets.
• Leverage AEO (Answer Engine Optimization) to optimize site content for featured snippets, voice search, and “People Also Ask” sections.
• Monitor, analyze, and report on site traffic, keyword rankings, and conversion metrics using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.
• Stay updated with the latest search engine algorithm changes, SEO trends, and best practices across markets.
• Collaborate with marketing, and engineering teams to implement site improvements and optimize the user experience for search.
• Identify and resolve technical SEO issues, including site crawlability, page load speed, mobile responsiveness, and structured data.
• Support marketing campaigns by providing SEO insights and recommendations.

Requirements

• Proven experience in SEO, ideally in a similar role.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO tools such as Google Analytics, Ahrefs, SEMrush, and Search Console.
• Ability to analyze data and provide evidence-based recommendations.
• Excellent communication and collaboration skills.
• Strong project management skills and ability to meet deadlines.
• Knowledge of HTML, CSS, and JavaScript is a plus.
• Familiarity with content management systems.
• Ability to work independently and in a team environment.
• Passion for SEO and staying updated with industry trends.

Benefits

• Competitive salary and performance bonuses.
• Flexible working hours and remote working options.
• Opportunities for professional development and training.
• Work in a dynamic and innovative environment.
• Collaborate with a talented and passionate team.
• Health and wellness benefits.
• Access to the latest tools and technologies.
• Regular team-building activities and events.
• Contribute to meaningful projects that impact people's lives.
• Inclusive company culture that values diversity.