Associate II - Cards - Retail Banking - Remote

Overview

The role involves leading the management of the digital portfolio and credit card affinity products, focusing on design, positioning, and optimization to maximize profitable growth.

In Short

• Lead the management of the digital portfolio and credit card affinity.
• Design and optimize product value propositions.
• Develop strategies for acquiring new customers.
• Monitor KPIs related to product performance.
• Analyze customer acquisition funnels and implement improvements.
• Coordinate marketing campaigns to enhance customer acquisition.
• Manage relationships with strategic partners.
• Conduct benchmarking against industry standards.
• Propose improvements to customer experience.
• Collaborate across key areas for product enhancements.

Requirements

• Degree in Industrial Engineering, Business Administration, Finance, Economics, Marketing, or related fields.
• Minimum of 5 years of experience in the financial sector.
• Experience in managing financial products, preferably credit cards.
• Knowledge of customer acquisition and pricing strategies.
• Strong data analysis skills, especially in Excel.
• Experience with CRM and digital analytics, SQL, and Power BI.
• Ability to negotiate with partners.
• Experience in agile environments.
• Proficient in Google Workspace and office tools.
• Understanding of digital marketing metrics.

Benefits

• Work in a leading global bank.
• Opportunities for professional development.
• Engage in innovative projects.
• Collaborate with multidisciplinary teams.
• Participate in a culture of work-life balance.
• Contribute to the digital transformation of banking.
• Be part of a company committed to social and economic development.
• Access to various employee benefits.
• Join a diverse team across multiple countries.
• Experience the future of banking.