Media Buyer, Meta & Google - Direct Response - Remote

Overview

As a Media Buyer at BAD Marketing, you will manage paid acquisition for multiple clients, focusing on strategic campaign management and performance optimization across Meta and potentially Google Ads.

In Short

• Own paid acquisition across a pod of 5-8 clients with significant daily budgets.
• Proactively manage and optimize ad accounts without waiting for instructions.
• Communicate performance metrics and insights clearly to clients and team members.
• Utilize funnel math to inform campaign decisions and scaling strategies.
• Work collaboratively within a cross-functional pod including a strategist and copywriter.
• Handle client-facing interactions regarding ad performance and strategy.
• Stay updated on platform changes and utilize data analysis tools effectively.
• Participate in continuous learning and professional development opportunities.
• Manage ad disapprovals and billing issues swiftly to minimize downtime.
• Contribute to a collaborative and innovative work environment.

Requirements

• 2+ years of media buying experience with significant daily spend management.
• Proficiency in Meta Ads and familiarity with Google Ads.
• Experience with third-party attribution platforms.
• Understanding of how ad metrics relate to business outcomes.
• Experience with launch campaigns and budget phasing.
• Strong communication skills, particularly in written formats.
• A proactive approach to problem-solving and decision-making.
• Ability to work independently and manage multiple accounts simultaneously.
• Comfort with direct feedback and high performance expectations.
• Willingness to stay current on industry trends and platform updates.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only).
• PTO and paid US holidays.
• Opportunities for professional development and advancement.
• A collaborative work environment focused on creativity and results.