Media Buyer - Google and Meta Specialist - Remote

Overview

As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns.

In Short

• Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience.
• Create engaging ad copies and visuals, continuously optimizing them to improve performance.
• Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach.
• Analyze campaign performance data using tools like Google Analytics and Meta Analytics.
• Utilize targeting options on Google and Meta platforms to reach specific demographics.
• Decide where ads should appear on the platforms to maximize visibility and impact.
• Keep up with industry trends and platform updates.
• Communicate with clients to understand their goals and provide updates.
• Generate regular reports on campaign performance.

Requirements

• Holistic understanding of information marketing.
• Minimum 2+ years experience in Google & Meta media buying.
• Demonstrated analytical and data interpretation skills.
• Strong verbal and written communication skills.
• Detail-oriented, organized, consistent, and reliable.
• Quick learner with the ability to apply personalized training.
• Account management experience with a focus on client relations.
• Managed over 6 figures of ad spend.
• Experience with Google and Facebook Ads.
• Google Marketing Certification is a plus.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only).
• PTO.
• Paid US Holidays.
• Opportunities for professional development and advancement.
• A collaborative and innovative work environment.