Senior Growth Marketing Manager - Remote

Overview

As the Senior Growth Marketing Manager, you will oversee the strategic planning and execution of multi-channel, cross-functional campaigns. In this role, you’ll be responsible for shaping go-to-market strategies that drive customer engagement, acquisition, and retention for Backlight products.

In Short

• Lead the strategic planning and execution of marketing campaigns for key personas and priority product lines.
• Lead execution of global campaigns across marketing channels, including email, paid social, paid search, sales teams, and more.
• Oversee the implementation process, ensuring alignment with key stakeholders on objectives and timelines.
• Manage database optimizations in Hubspot and Salesforce.
• Drive marketing operations projects as necessary.
• Collaborate with marketing leadership to set target goals and manage campaign budgets.
• Prepare and present monthly and quarterly reports on campaign performance to share with the team and leadership.
• Identify optimization opportunities and work with partner teams to drive improvements.

Requirements

• 5+ years of experience in Demand Generation and campaign marketing, with a focus on B2B SaaS.
• Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
• Strong project management skills, capable of coordinating multiple projects across diverse teams while meeting deadlines.
• Extensive experience with various marketing channels, including events, digital ads, CRM, and social media.

Benefits

• Results-driven, with the ability to analyze data and provide actionable insights and recommendations.
• Highly collaborative team player known for breaking down silos and fostering team success.