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Senior Growth Marketing Manager - Remote

Posted 4 weeks ago

Overview

As the Senior Growth Marketing Manager, you will oversee the strategic planning and execution of multi-channel, cross-functional campaigns. In this role, you’ll be responsible for shaping go-to-market strategies that drive customer engagement, acquisition, and retention for Backlight products.

In Short

  • Lead the strategic planning and execution of marketing campaigns for key personas and priority product lines.
  • Lead execution of global campaigns across marketing channels, including email, paid social, paid search, sales teams, and more.
  • Oversee the implementation process, ensuring alignment with key stakeholders on objectives and timelines.
  • Manage database optimizations in Hubspot and Salesforce.
  • Drive marketing operations projects as necessary.
  • Collaborate with marketing leadership to set target goals and manage campaign budgets.
  • Prepare and present monthly and quarterly reports on campaign performance to share with the team and leadership.
  • Identify optimization opportunities and work with partner teams to drive improvements.

Requirements

  • 5+ years of experience in Demand Generation and campaign marketing, with a focus on B2B SaaS.
  • Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
  • Strong project management skills, capable of coordinating multiple projects across diverse teams while meeting deadlines.
  • Extensive experience with various marketing channels, including events, digital ads, CRM, and social media.

Benefits

  • Results-driven, with the ability to analyze data and provide actionable insights and recommendations.
  • Highly collaborative team player known for breaking down silos and fostering team success.

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