Senior Director, Engagement Strategy - Remote

Overview

The Senior Director of Engagement Strategy is responsible for ensuring the proper pull through of brand strategy into execution—uncovering insights and translating business objectives into behavioral objectives and experiences.

In Short

• Co-lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets.
• Contribute to the development of omni-channel engagement plans, personas, journey maps, ecosystem.
• Conduct competitive monitoring and category trends to identify opportunities.
• Communicate and present ideas, POVs, and strategies to internal teams and clients.
• Collaborate with internal departments to ensure alignment across all touchpoints.
• Leverage customer data and insights to design engagement strategies.
• Optimize engagement efforts using data insights and recommend new tactics.
• Participate in client workshops and co-creation brainstorms.
• Stay current with industry trends and emerging technologies.

Requirements

• Must have Patient/DTC experience.
• Experience as an Engagement Strategist.
• 4-5+ years strategic planning or marketing experience in a healthcare/pharma advertising agency.
• Relevant category and launch experience.
• Experience utilizing strategic tools for analysis.
• Superb and persuasive communications skills, both written and verbal.
• Adept at storytelling.
• Bachelor's degree.

Benefits

• Opportunity to work in a dynamic and impactful environment.
• Collaborative team culture.
• Access to industry-leading tools and resources.
• Professional development opportunities.