Media Data Strategy Analyst - Remote

Overview

The Media Data Strategy Analyst at Avalere Health will transform data into actionable insights to inform digital media strategies and performance, playing a crucial role in supporting measurement and analytics across various media campaigns.

In Short

• Support measurement and analytics across media campaigns.
• Troubleshoot and resolve data discrepancies.
• Create visualizations and presentations for stakeholders.
• Build and automate dashboards using data tools.
• Develop pivot tables and macros as needed.
• Assist in statistical modeling and campaign forecasting.
• Translate performance data into optimization recommendations.
• Collaborate with cross-functional teams for campaign measurement.
• Author data-driven insights for strategic recommendations.
• Experience in the healthcare/pharma industry is a plus.

Requirements

• 3+ years in media analytics or digital marketing.
• Experience with data tools like Google Analytics and Tableau.
• Advanced Excel skills including pivot tables and VLOOKUP.
• Experience creating client-facing presentations.
• Foundational understanding of digital marketing measurement.
• Familiarity with digital media metrics.
• Excellent communication skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with SQL or Python helpful but not required.
• Proactive problem-solving and strategic thinking abilities.

Benefits

• Opportunity to work in a dynamic and supportive environment.
• Engagement with a diverse and passionate team.
• Participation in the Disability Confident Scheme.
• Professional development opportunities.
• Contribution to meaningful healthcare initiatives.