Manager, Product Marketing (HealthTech) - Remote

Overview

The Manager of Product Marketing for AssistRx will lead and execute go-to-market strategies that connect our solutions to healthcare providers, patients, and clients, focusing on product positioning and messaging.

In Short

• Own and execute product marketing strategy for new product launches.
• Build relationships with internal teams to understand market trends.
• Conduct market research to identify trends and opportunities.
• Manage research on customer needs and decision-making processes.
• Develop messaging architecture and product positioning.
• Maintain buyer and user personas to inform marketing strategies.
• Ensure integrated product launches from awareness to adoption.
• Empower sales teams with enablement content and resources.
• Develop thought leadership content to enhance brand visibility.
• Own KPIs for product marketing initiatives and drive improvements.

Requirements

• 5+ years B2B product marketing experience, preferably in healthcare.
• Success in executing product marketing strategies with measurable results.
• Experience in multichannel marketing campaigns.
• Familiarity with ABM and buyer journey mapping.
• Experience with CRM and marketing tools like Salesforce and Google Analytics.
• Experience working with marketing agencies is a plus.

Benefits

• Opportunity to lead impactful marketing strategies.
• Collaborative work environment with cross-functional teams.
• Engagement with innovative healthcare solutions.
• Professional growth opportunities in a dynamic field.
• Access to tools and resources for campaign effectiveness.