Senior Paid Media Strategist - Remote

Overview

We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients — and to help shape how we do this work as our media practice grows.

At Anchour, media isn't a line item — it's a core capability. In this role, you'll manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management. You'll own the full-funnel strategy: how we build awareness, move people through consideration, and close at conversion. You'll have opinions about creative. You'll connect data to decisions. And you'll communicate what's happening — and what to do about it — in a way that actually moves clients forward.

This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built. If you've been doing strong work inside a structure that doesn't give you much room to grow, this is the role that changes that.

This is a remote role based in New England.

In Short

• Lead paid media strategy and execution across various platforms.
• Manage substantial media budgets and ensure effective campaign performance.
• Develop full-funnel media strategies from awareness to conversion.
• Provide creative direction and feedback to ensure alignment with strategic goals.
• Build automated reporting systems for performance visibility.
• Collaborate closely with creative and account teams.
• Mentor junior team members and contribute to team development.
• Stay updated on industry trends and platform changes.
• Communicate findings and recommendations clearly to clients.
• Work in a hybrid model with set in-office days.

Requirements

• 5+ years of experience managing paid media in a digital agency.
• Expertise in Google Ads and Meta Ads Manager.
• Understanding of full-funnel marketing strategies.
• Strong creative direction skills and ability to critique creative work.
• Experience managing large media budgets effectively.
• Daily monitoring and adjustment of campaigns.
• Ability to build automated reporting systems.
• Strong data storytelling and communication skills.
• Experience with AI tools for marketing.
• Comfortable working across various industries.

Benefits

• Competitive salary and profit sharing.
• Retirement savings plan with company match.
• Premium health, dental, vision, and life insurance.
• Home office setup reimbursement.
• Flexible paid holidays and time off.
• Paid parental and medical leave.
• Professional development funding.
• Flexible work hours including summer Fridays.
• Bonus for new parents to cover baby-related expenses.