Lead, Partner Marketing - Remote

Overview

At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We’re looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world’s most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you’ll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let’s talk.

In Short

• Guide integrated partner marketing programs, ensuring agreement on partner and executive priorities.
• Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events.
• Collaborate with sales, product, and marketing teams to build joint go-to-market (GTM) plans with partners.
• Manage relationships with important partners and our teams to ensure agreement on goals, messaging, and co-branded efforts.
• Develop co-branded marketing campaigns in collaboration with important partners, promoting awareness, lead generation, and pipeline growth through activities such as webinars, email marketing, content creation, and events.
• Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement.
• Analyze on campaign performance, optimizing strategies and improving Return on investment.
• Ensure brand consistency across all partner marketing efforts and collateral.
• Ensure smooth execution of joint marketing programs across different departments.
• Support contract negotiations and budget management related to partner marketing programs.

Requirements

• 15+ years of experience in partner/channel marketing in a B2B environment.
• Experience with digital marketing, demand generation, and content marketing within a partner ecosystem.
• Experience building joint go-to-market (GTM) strategies with external partners.
• Experience with Salesforce as a CRM tool.
• Create reports to assess campaign effectiveness, track measurements, and optimize performance.
• Project management capabilities.
• Experience working with sales, and product marketing to align marketing efforts with our goals.
• Experience managing budgets and marketing spend.
• Experience working in technology, SaaS, or software industries.
• Familiarity with SIs, Databricks, Snowflake.

Benefits

• 100% employee healthcare coverage.
• Transportation subsidies.
• A comfortable work environment with plenty of snacks.
• Self-managed PTO and flexibility.
• An inclusive environment where you’ll be challenged to find and unlock your full potential.