Brand Communication Expert - Remote

Overview

The marketing at Allegro is a team of nearly 150 minds, shaping experiences for millions of visitors every single day. Operating on a massive scale—with over 20 million customers annually—we don’t just follow trends, we set them.

In Short

• You will take part in creating the Allegro brand and sub-brands (Smart!, Pay, Protect) communication and their implementation in multi-channel campaigns.
• You will take responsibility for planning and implementing entrusted campaigns.
• You will co-create the brand communication strategy not only on the Polish market, but also on new markets where Allegro is present.
• You will deepen your knowledge of buyers on Allegro to formulate the right consumer insights.
• You will be responsible for translating consumer insights into specific campaigns, initiatives, and markets.
• You will manage a multi-million budget, both production and broadcast.
• You will co-decide on budgets for the coming years, targets, and challenges for Allegro.
• You will cooperate with the best media and creative agencies in this country.
• You will focus on finding new, effective ways to reach the target group.
• You will translate your activities into numbers to measure the effectiveness of the campaigns carried out.

Requirements

• You have at least 5 years of experience in planning and executing 360° marketing campaigns.
• You have worked on multi-market communication strategies across CEE regions.
• You know how to leverage marketing research insights to drive impactful campaigns.
• You have strong English skills (minimum B2 level).
• You are familiar with key marketing metrics such as Top-of-Mind awareness, consideration, price perception, GRP, and more.
• You have hands-on experience in media planning and buying.
• You understand how to attract new users to online shopping across various demographics.
• You excel in analytical thinking, with the ability to build and optimize performance funnels.
• You thrive in fast-paced, dynamic environments, collaborating with multiple stakeholders.
• You are open-minded, innovative, and always seeking fresh solutions.
• You can analyze complex data sets and translate them into actionable recommendations.
• You stand out for your creativity, curiosity, and passion for new trends.
• You have experience in executing marketing initiatives in the gaming industry.

Benefits

• A replacement contract (vacation maternity leave).
• A modern office and work tools.
• An informal working atmosphere in a professional team.
• A rich package of non-wage benefits in a cafeteria system - you decide what you use.
• English classes paid for by us.
• A training budget and internal MindUp platform.
• Work in a hybrid model (3 days work from the office, 2 days possibility of remote work).