Director of CRM Marketing - Remote

Overview

We are seeking a dynamic and experienced Director of CRM Marketing to join our team and lead customer relationship management initiatives that will drive growth, engagement, and revenue. This leader will have a proven ability to develop CRM strategies, oversee email/SM and loyalty initiatives, and collaborate with cross-functional teams. The ideal candidate has deep experience in email and SMS marketing as well as retention and loyalty programs, with a focus on revenue-driving strategies and driving lifetime value.

In Short

• Define the vision for data-driven CRM.
• Drive segmentation strategies aligned with customer behavior.
• Set measurable goals for customer retention and loyalty performance.
• Lead planning and execution of email and SMS marketing campaigns.
• Manage the loyalty program to increase member engagement.
• Analyze customer data to inform marketing strategies.
• Test and implement new tools to enhance customer experience.
• Ensure integration of CRM strategies across all marketing channels.
• Manage and mentor a junior marketing team member.
• Collaborate with senior leadership to align CRM strategies with business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8+ years of experience in CRM and retention marketing.
• Expertise in e-commerce and CRM platforms.
• Strong analytical skills with experience in A/B testing.
• Proven track record in designing loyalty programs.
• Ability to turn complex data insights into actionable strategies.
• Demonstrated ability to manage multiple projects.
• Excellent communication and collaboration skills.
• Results-oriented mindset.

Benefits

• Opportunity to work on high-impact projects.
• Foster a culture of creativity and innovation.
• Shape customer experiences and retention strategies.