Meta & TikTok Media Buyer (Part-time) - Remote

Overview

We are seeking a highly motivated and analytically driven Meta & TikTok Media Buyer to develop, launch, and optimize paid social media campaigns focused on achieving conversions, leads, or sales.

In Short

• Oversee the complete lifecycle of paid social media campaigns (Meta & TikTok).
• Formulate audience targeting strategies, including lookalike and retargeting approaches.
• Execute A/B testing for advertising creatives, copy, and landing pages.
• Monitor budgets, bidding strategies, and KPIs like CPA and ROAS.
• Scale successful ad sets while discontinuing underperforming ones.
• Implement pixel tracking and conversion optimization techniques.
• Collaborate with designers to produce high-converting advertising assets.
• Maintain knowledge of TikTok and Meta trends.
• Analyze data to identify trends and opportunities for improvement.
• Provide comprehensive performance reports with actionable recommendations.

Requirements

• Experience in e-commerce, DTC, or healthcare marketing.
• Proven track record in managing social media campaigns.
• Strong analytical skills with a focus on performance metrics.
• Ability to work collaboratively with creative teams.
• Familiarity with advertising tools and platforms.

Benefits

• Flexible working hours.
• Opportunity to work with a dynamic team.
• Gain experience in a fast-paced digital marketing environment.