Influencer is a pioneering agency in the influencer marketing space, established in 2015 by YouTube creator Caspar Lee and entrepreneur Ben Jeffries. The company operates at the intersection of creativity, data, and technology, utilizing a unique approach that combines 'people power & platform power' to deliver impactful marketing campaigns. With a team of over 120 professionals, Influencer collaborates with leading brands across various industries, including food and beverage, to create meaningful relationships between brands, creators, and their audiences. As an Official Global Marketing Partner of TikTok and Meta, Influencer leverages proprietary technologies and data integrations for real-time reporting and campaign success. The company is committed to promoting diversity, equity, and inclusion within its workplace and aims to redefine the standards of influencer marketing by focusing on tangible outcomes beyond mere likes and impressions.