Product Marketing Leader - Remote

Overview

We are seeking a Product Marketing leader to join our team “In Residence.” You are a storyteller at heart, deeply creative, and passionate about crafting messages that resonate with customers. By being in residence, you’ll first join our ASG holding company within the Product team, reporting directly to the VP of Product. You will meet key stakeholders across the business and develop a repeatable Product Marketing playbook that we can use across multiple businesses, further grow your skills as a Product Marketing leader, and support our OpCos in project based work. The ultimate goal is to eventually be placed as a Product Marketing Lead at one of ASG’s operating companies. This isn’t a typical role. The initial playbook you put in place will influence not just one company but 20+ vertical SaaS businesses across all ASG entities. Your work will ripple across industries, driving revenue growth and improving customer happiness.

In Short

• Define target segments and buyer personas.
• Create compelling product positioning, value propositions, and messaging frameworks.
• Ensure that we have the right tools in place to quantify and measure impact.
• Establish and embed the product marketing function as a cross-functional driver.
• Develop sales and customer success enablement materials.
• Elevate product launch processes and create impactful launch materials.

Requirements

• 5-10 years of professional experience in product marketing roles within the B2B SaaS industry.
• Experience as a first product marketer across 2+ industries.
• Proven success in product marketing for SaaS, particularly in hybrid or sales-led models.
• Experience driving growth at vertical SaaS companies, from $5M to $30M ARR.
• Be industry agnostic and adaptable.
• A consultative mindset paired with hands-on operational experience.
• Adept at leading cross-functional plan execution.
• Strong presentation skills and storytelling ability.
• Excellent written and verbal communication skills.
• A GSD attitude: Get Stuff Done with speed and thoughtfulness.
• High emotional intelligence and a knack for building lasting relationships.

Benefits

• Base Salary Range: $150K- $180K.
• 401k matching.
• Medical, dental, and vision coverage.
• Pre-tax benefits.
• Unlimited PTO.
• Company-sponsored holidays.