Programmatic Manager - Remote

Overview

The Programmatic Manager will oversee, launch, and manage paid media campaigns for clients at Wpromote, focusing on optimizing performance across various programmatic platforms.

In Short

• Manage and optimize client Display, Shopping, Video, and retargeting campaigns.
• Develop campaign strategies and collaborate with other channel managers.
• Handle technology vendor relationships and implement integrations.
• Create and manage accounts in DV360 and other platforms.
• Analyze campaign results and adjust strategies accordingly.
• Implement optimizations to improve KPIs across marketing channels.
• Stay updated on DSP functionality and deploy relevant campaigns.
• Work approximately 20 hours per week with potential to increase.
• This is a freelance, 1099 role.
• Remote work is available in most U.S. states.

Requirements

• 1-3 years of experience managing Programmatic campaigns.
• Ability to manage full funnel campaigns with various KPIs.
• Advanced understanding of programmatic buying and audience segmentation.
• Knowledge of the programmatic industry and buying models.
• Excellent verbal and written communication skills.
• Familiarity with display, video, and social DSP partners.
• Expertise in cross-channel tracking and optimization.
• Advanced experience with ad trafficking, especially Campaign Manager.

Benefits

• Inclusive work environment with a focus on work-life balance.
• Opportunities for career development and growth.
• Recognition as a Best Place to Work by Ad Age and Glassdoor.
• Flexible work hours.
• Potential for role extension beyond the initial engagement period.