Performance Marketing Manager — Paid Media - Remote

Overview

The performance marketing manager — paid media is responsible for leveraging digital and traditional media channels to deliver scalable revenue-driving and customer-growth strategies for our clients. This individual will be accountable for strategy development, execution, optimization and performance reporting for paid media initiatives. Blending strategic thinking and hands-on execution, they will manage paid media budgets, oversee the full media mix — including digital (search, social, display, video, programmatic, e-commerce, CTV, native, retail media networks) and traditional channels (print, radio, OOH, broadcast, sponsorships) — and ensure that all plans align with our clients’ business goals to deliver quantifiable outcomes such as customer acquisition, lead generation, revenue growth and more.

In Short

• Develop and lead integrated paid media strategies.
• Conduct audience research for effective messaging.
• Present strategies and performance reports to stakeholders.
• Plan and optimize campaigns across digital and traditional channels.
• Manage the paid media budget for ROI and KPI targets.
• Oversee relationships with media agencies and partners.
• Collaborate with internal teams for integrated media efforts.
• Analyze data for actionable insights and recommendations.
• Stay updated on trends in media landscapes.
• Demonstrate strong communication and problem-solving skills.

Requirements

• Bachelor’s degree in marketing or related field.
• 4–6+ years of experience in digital marketing focusing on paid media.
• Platform certifications in Google Ads, social media, and analytics.
• Experience with pet, animal health, and agriculture clients preferred.
• Strong analytical skills and ability to translate data into insights.
• Proven track record of managing large-scale paid media budgets.
• Ability to manage multiple projects with attention to detail.
• Effective communication skills for presenting complex projects.
• Entrepreneurial mindset with a proactive approach.
• Collaborative and eager to educate others on media principles.

Benefits

• Flexible work setup – Choose remote work or join in the office.
• "Freedom Fridays" – No meetings on Friday mornings/afternoons.
• Diverse, meaningful work across various industries.
• Collaborative, growth-focused culture.
• Wellness support and peer recognition programs.