Lead Marketing Creative Producer (Paid Social) - Remote

Overview

This role is for someone who thrives at the intersection of creativity, data, and leadership - someone who understands that in performance marketing, the right creative concept can unlock massive growth. If you’re passionate about building systems, leading talent, scaling winners, and using data to guide every decision, this is your role.

In Short

• Design and execute a long-term creative strategy focused on profit and scalable performance.
• Identify growth opportunities and high-potential formats across Meta, TikTok, and other paid acquisition platforms.
• Implement new frameworks, tools, and AI-driven systems to accelerate and automate creative output.
• Lead cross-functional collaboration between creative, UA, product, and analytics teams.
• Build a high-volume ideation system to ensure a constant stream of fresh, testable concepts.
• Generate and validate innovative creative ideas aligned with channel needs, trends, and business goals.
• Own key creative KPIs including ROAS, CPA, success rate, and profit per creative.
• Lead and grow a team of creative producers, fostering a culture of ownership, experimentation, and performance.
• Mentor team members and provide feedback that supports growth and high standards.
• Continuously improve average profit per creative through trend-driven iteration.

Requirements

• 3+ years in a creative leadership or production role within a performance marketing environment.
• Strong background in ideating creatives for Meta, TikTok, and other performance platforms.
• Proven success in developing concepts that directly impacted user acquisition and ROI.
• Experience with UGC-style content, motion graphics, and performance-first storytelling.
• Analytical mindset and ability to read raw performance data and extract creative insights.
• Deep understanding of creative testing and iteration.
• Excellent communication and leadership skills with experience in managing multidisciplinary teams.
• High level of independence and ownership.
• Advanced English.

Benefits

• Opportunity to revolutionize the way we communicate wellness.
• Possibility to relocate to our hubs in Cyprus, Poland, or Spain.