Social Media Lead - Remote

Overview

As the Social Media Lead at Webflow, you will be responsible for owning the voice, presence, and storytelling of the brand across all major social platforms, creating engaging content that inspires and connects with audiences.

In Short

• Lead social media strategy across various platforms including LinkedIn, Twitter, Instagram, and YouTube.
• Create scroll-stopping content that resonates with marketers and designers.
• Translate company priorities into social-native stories.
• Manage the social media calendar and ensure timely, on-brand content.
• Collaborate with various teams to amplify launches and campaigns.
• Drive growth through experimentation and performance measurement.
• Curate user-generated content to highlight community stories.
• Refine key social metrics and oversee reporting.
• Manage social media agency relationships and budgets.

Requirements

• 7-10 years of experience in social media or digital content strategy.
• Proven success in growing brand channels through narrative-led content.
• Familiarity with content consumption mechanics across platforms.
• Experience managing creator/influencer programs.
• Strong editorial instincts for high-performing content.
• Adept at balancing strategic thinking and content execution.

Benefits

• Equity ownership in a growing company.
• 100% employer-paid healthcare for full-time employees.
• 12 weeks of paid parental leave.
• Flexible PTO and sabbatical program.
• Access to mental wellness resources.
• 401k plan or pension schemes.