IP Marketing Manager - Remote

Overview

Wattpad is seeking a strategic, analytical, and hands-on IP Marketing Manager to create unrivaled demand for stories from top creators by harnessing the power of the Wattpad community and data.

In Short

• Responsible for launching and supporting priority stories throughout their lifecycle.
• Develop innovative strategies to grow IP at scale.
• Create tailored and creative campaigns for audience engagement.
• Maximize impact across the user funnel: awareness, engagement, monetization, and retention.
• Collaborate with the Senior IP Marketing Manager and other teams.
• Blend data-driven analysis with creative thinking.
• Foster engagement and drive sustainable growth.
• Work with a global team to build the future of entertainment.
• Empower creators and users to discover and share stories.
• Contribute to the evolution of stories into various formats.

Requirements

• Proven track record in strategic marketing.
• Experience in content lifecycle marketing.
• Strong analytical skills.
• Creative campaign development experience.
• Ability to connect content with the right audiences.
• Experience in audience engagement strategies.
• Understanding of monetization and retention strategies.
• Ability to work collaboratively across teams.
• Passion for storytelling and entertainment.
• Strong communication skills.

Benefits

• Opportunity to work with a global team.
• Be part of the largest storytelling platform.
• Engage with a diverse community of creators and users.
• Contribute to innovative storytelling formats.
• Work in a creative and dynamic environment.
• Access to professional development opportunities.
• Flexible work arrangements.
• Competitive compensation package.
• Health and wellness benefits.
• Collaborative company culture.