User Engagement Manager, Content Strategy - Remote

Overview

Walrus Health is a tech-enabled healthcare services company transforming how care is delivered to employees. We help mid- to large-sized employers reduce wasteful prescription drug spending by connecting members with clinical pharmacists through our mobile platform. Our AI-driven platform identifies opportunities to optimize therapy without disrupting the member experience, delivering proven ROI and healthier outcomes.

In Short

• Develop strategies to engage members through personalized content.
• Segment members based on user data for targeted communication.
• Define member touchpoints and trigger-based workflows.
• Set monthly activation and retention goals aligned with company objectives.
• Lead teams to create personalized content across various formats.
• Implement and manage campaigns using customer.io and other tools.
• Monitor and analyze campaign metrics for effectiveness.
• Utilize multichannel strategies including Facebook Ads and influencer marketing.
• Measure and communicate the impact of engagement initiatives.
• Collaborate with teams to align content with user needs and business goals.

Requirements

• Strong grasp of digital content marketing.
• Experience with data, personalization, and campaign performance metrics.
• Ability to develop and implement engagement strategies.
• Proficiency in using marketing automation tools.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to work in a transformative healthcare environment.
• Collaborative and innovative team culture.
• Potential for career growth and development.
• Flexible work environment.