Marketing Specialist - Remote

Overview

The Marketing Specialist is responsible for developing and contributing to marketing projects that drive and support the company’s business objectives.

In Short

• Responsible for strategy, planning, implementation and execution
• Create and manage inbound marketing campaigns to grow the lead and prospect base & support sales initiatives
• Lead and ensure the consistency in messaging, branding, content, and look-and-feel of marketing materials
• Utilize online marketing ads platforms such as Google & Facebook Ads to generate exposure & leads
• Ongoing research to develop marketing strategies to generate new customers
• Perform ongoing tracking and reporting on marketing initiatives
• Develop marketing materials

Requirements

• Experience with Google & Facebook Ads and paid search bidding
• Good interpersonal, written, and verbal communication skills
• Self-starter with initiative to continue learning
• Strong skills in Microsoft Excel and PowerPoint
• Experience with web analytics and tracking tools
• Analytically minded; strong ability to identify performance opportunities
• Fluent English language skills

Benefits

• Confidentiality of information according to EEO guidelines