Senior Content Writer - Remote

Overview

The Content Writer & Manager is responsible for planning, writing, and managing high-converting content across all digital channels. This role will support the inbound marketing strategy, helping to attract and convert prospects through well-researched, compelling, and SEO-optimised content.

In Short

• Lead the development of high-quality digital content to attract and engage B2B audiences.
• Write and manage a range of content types, including website copy, blogs, landing pages, social posts, email sequences, and case studies.
• Collaborate with the General Manager and Sales team to plan and execute email marketing campaigns and lead-nurturing workflows.
• Apply SEO best practices to all content, supporting organic traffic and search visibility.
• Maintain a structured content calendar aligned with business objectives and seasonal campaigns.
• Ensure all content reflects each brand’s voice and connects with New Zealand’s diverse commercial audience.
• Track and report content performance metrics such as organic traffic, lead conversions, and engagement.
• Research and translate industry trends into authoritative and relevant marketing content.
• Work closely with the PPC Specialist to ensure alignment between paid media and content strategy, especially around landing pages and conversion optimisation.
• Partner with designers and marketing colleagues to develop visually engaging and cohesive content assets.
• Continuously refine content strategy based on performance data and business priorities.

Requirements

• Proven experience in content writing and management.
• Strong understanding of SEO principles and best practices.
• Experience with B2B marketing and content strategies.
• Ability to analyze content performance and make data-driven decisions.
• Excellent writing, editing, and communication skills.
• Familiarity with email marketing and lead nurturing processes.
• Ability to work collaboratively with cross-functional teams.
• Strong organizational skills and attention to detail.

Benefits

• Work from home flexibility.
• Opportunity to work with a diverse team.
• Professional development opportunities.
• Competitive salary and benefits package.