Digital Programme Specialist - Remote

Overview

As a Programmatic Specialist, you will be responsible for planning, setting up, optimizing, and reporting on programmatic advertising campaigns across DSPs such as Google DV360. You will work closely with internal teams to drive performance, provide actionable insights, and ensure campaigns are aligned with overall business objectives.

In Short

• Plan, set up, and manage programmatic advertising campaigns across various DSPs, including DV360.
• Develop audience targeting strategies based on data and behaviors.
• Optimize campaigns through bid adjustments, audience refinements, and creative testing.
• Monitor budgets to ensure efficient allocation of spend and campaign goals.
• Troubleshoot technical issues related to campaign setup, tracking, and delivery.
• Track and analyze campaign performance data to identify key trends, insights, and areas for improvement.
• Generate regular and ad-hoc reports with clear, actionable recommendations.
• Partner with internal teams to align programmatic strategies with broader business objectives.
• Communicate performance updates, insights, and recommendations to internal stakeholders.
• Stay up to date with industry trends, emerging platforms, and new DSP features.

Requirements

• Experience in programmatic advertising and campaign management.
• Strong analytical skills and experience with performance analysis.
• Knowledge of DSPs, particularly Google DV360.
• Ability to develop audience targeting strategies.
• Excellent communication and collaboration skills.
• Proficiency in data analysis and reporting.

Benefits

• Work from home flexibility.
• Opportunity to work with a dynamic team.
• Access to industry training and development.
• Potential for career advancement.