Fractional Chief Financial Officer (CFO) - Remote

Overview

Tried and True Media (TNT) is a dynamic performance marketing agency that has generated over $1.2 billion in sales for our clients. We are data-driven performance marketing agency specializing in customer acquisition for Direct-to-Consumer companies. With a team of 60+ remote employees worldwide, we combine creative excellence with algorithmic precision to deliver exceptional results for our partners.

In Short

• Partner with the CEO and other leaders, providing strategic financial guidance to support the company's rapid growth trajectory.
• Develop and implement financial systems and controls.
• Oversee budgeting, forecasting, and financial reporting processes.
• Monitor and analyze key performance indicators across client portfolios.
• Raise debt from lenders to help with acquisitions.
• Complete financial modelling with regard to Leverage BuyOuts (LBOs).
• Analyze client campaign performance metrics and ROI.
• Optimize financial operations for our media buying and creative services.
• Support pricing strategies for our core service offerings including PPC Management, Site Testing, and Video Ad Creative.
• Manage relationships with financial partners and stakeholders.

Requirements

• Proven experience as a CFO or VP of Finance ideally within a high-growth environment.
• Previous experience in digital marketing, advertising, or SaaS companies, with a strong understanding of company metrics and KPIs.
• Comprehensive knowledge of FP&A and GAAP accounting, with proven success in leading budgeting and forecasting.
• Familiarity with M&A activities, including pre-transaction analysis and post-transaction financial integration.
• Experience with ERP Platforms and other financial tools.
• The ability to drive strategic financial decisions and clearly communicate complex financial data to non-financial stakeholders.
• Data-driven decision-making mindset, with expertise in financial modeling and analysis.
• A "big picture" perspective, well versed in implementing and maintaining effective accounting controls and systems.
• Ability to analyze existing operations and recommend and implement both revised and new policies, procedures, and systems.
• Experience with international business operations.

Benefits

• This is a remote position with flexible hours, joining our globally distributed team.
• The fractional commitment will be determined based on company needs and candidate availability.
• Join a team that combines mad scientist precision with creative brilliance.
• We’re not just following industry trends—we’re setting them with advanced algorithms and data-driven strategies that maximize client success.
• Our culture embraces innovation, continuous learning, and measurable impact.