Marketing Manager - Remote

Overview

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our software products and solutions. This role requires a strong understanding of the technology landscape, demand generation, digital marketing, and brand positioning.

In Short

• Develop and implement integrated marketing plans aligned with business goals and product launches.
• Manage digital marketing campaigns across channels (SEO, SEM, social, email, content, and paid media).
• Collaborate with Product, Sales, and Customer Success teams to drive lead generation and pipeline growth.
• Oversee brand positioning, messaging, and visual identity to ensure consistency across all touchpoints.
• Measure and report on campaign performance, ROI, and key marketing KPIs.
• Manage marketing budget and allocate resources effectively.
• Coordinate events, webinars, and industry conferences to enhance visibility and thought leadership.
• Lead and mentor a small team of marketing professionals and/or external agencies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA a plus).
• 3+ years of experience in marketing, preferably in software, SaaS, or technology sectors.
• Proven success in managing digital marketing, lead generation, and brand campaigns.
• Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms (e.g., Salesforce).
• Excellent communication, storytelling, and project management skills.
• Data-driven mindset with experience in campaign analytics and performance optimization.
• Ability to thrive in a fast-paced, collaborative environment.

Benefits

• Opportunity to shape the marketing strategy of a growing tech brand.
• Work with a passionate, innovative, and collaborative team.
• Competitive salary and benefits package.
• Career development and advancement opportunities.