The American Marketing Association (AMA) is the leading global professional marketing association, dedicated to serving a diverse community of marketers, including students, practitioners, executives, and academics. With a mission to elevate the marketing profession and deepen knowledge, AMA publishes five premier scholarly journals and hosts industry-leading training events and conferences. The association supports a vibrant network of 70 chapters and has a presence on 350 college campuses across North America. Through its philanthropic arm, the AMA Foundation, the organization promotes diversity in the marketing industry and ensures that marketing research benefits the public good. AMA offers professional certifications, including the Professional Certified Marketer® (PCM), and is committed to providing valuable educational resources and learning opportunities for marketers at all levels.