Threads Styling is a UK-based luxury personal shopping, styling, and concierge service catering to ultra-high-net-worth individuals. As part of the Chalhoub Group, the largest retail operator in the Middle East, Threads combines global reach with deep regional expertise. The company operates as a social commerce business, engaging customers through popular messaging platforms like Instagram and WhatsApp to provide a seamless and personalized luxury shopping experience. With a focus on redefining luxury fashion commerce, Threads Styling leverages AI-driven personalization and innovative digital solutions to enhance both client and internal systems, aiming to lead in omni-channel commerce within the fashion industry.