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Associate Manager, DTC Marketing & Digital Strategy - Remote

Posted Yesterday
Marketing
Full Time
CA, USA
$80,000 - $95,000/year

Overview

The Associate Manager, DTC Marketing & Digital Strategy is a key player on our nimble, high-impact DTC Marketing team, managing marketing efforts that drive direct-to-consumer sales performance and deepen customer engagement across digital channels.

In Short

  • Manage day-to-day marketing efforts for DTC sales.
  • Collaborate with cross-functional stakeholders for campaign planning.
  • Develop audience targeting strategies and offer strategies.
  • Build and maintain a digital content calendar.
  • Author agency briefs for DTC marketing initiatives.
  • Review and refine marketing creative for alignment with brand messaging.
  • Strong analytical skills to translate data into insights.
  • Work in a fast-paced environment with multiple priorities.
  • Proficiency in tools like Klaviyo, Attentive, and Shopify is a plus.
  • Bachelor’s degree in Marketing or related field required.

Requirements

  • 3-5 years of experience in DTC marketing or brand management.
  • Strategic thinker with experience in marketing planning.
  • Solid understanding of digital advertising and consumer promotion.
  • Excellent communication skills for cross-functional project management.
  • Organized self-starter able to manage multiple priorities.
  • Strong sense of urgency and problem-solving mindset.
  • Proficient in Microsoft Excel and PowerPoint.
  • Experience with GA 4 and other marketing platforms is a plus.

Benefits

  • Access to comprehensive medical, vision, and dental plans.
  • 401k with match eligibility.
  • Career advancement opportunities within the company.
  • Focused learning and development resources.
  • Company-wide mentorship program.
  • Continuous improvement training for all employees.
  • Opportunities to give back to the community.
The Wonderful Company logo

The Wonderful Company

The Wonderful Company is a successful, fast-growing privately held company with a revenue of $6 billion and a workforce of 10,000 employees worldwide. It encompasses Teleflora, the world's largest flower delivery service, which has been part of the company since 1979. Teleflora operates a nationwide network of over 10,000 member florists, providing hand-arranged and hand-delivered bouquets. The Wonderful Company is deeply committed to corporate social responsibility, investing over $1 billion in environmental sustainability and contributing $65 million annually to charitable initiatives and health programs. The company promotes a diverse and inclusive workforce, offering opportunities for career advancement and a culture of acceptance.

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