The Village Market, through its nonprofit initiative Our Village United (OVU), is dedicated to empowering entrepreneurs and small businesses by providing access to education, resources, and culturally relevant programming. With a strong focus on data-driven decision-making, OVU aims to create a significant impact within the community, particularly in advancing racial equity and economic justice. The organization fosters a collaborative environment where team members work together to support the growth of Black entrepreneurs and enhance small business ecosystems.