Part-Time Music Marketing Advocate - Remote

Overview

As a 6 month paid part-time employee of The Orchard, you’ll be an advocate for artists that The Orchard distributes. You’ll promote 3-6 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You’ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You’ll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard’s artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You’ll gain first hand music industry experience and be on the forefront of upcoming artists and new music.

In Short

• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets.
• Maintain a local social media presence that promotes the artists you’ll be working with.
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist.
• Research & attend local and campus events that will best facilitate the promotion of our artists.
• Attend our artists' shows to hand out promotional tools and get feedback from fans.
• Submit a detailed report on your marketing successes and initiatives for each campaign you run.

Requirements

• You are an Undergraduate Student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduation.
• You are able to manage your own hours and be accountable for the work assigned to you.
• You have a passion for music and an understanding of how your peers discover and consume music.
• You have an understanding of social media marketing and stay current on trends.
• You have availability of 20 hours per week.
• You’re well-written, well-spoken, a team player, and an excellent communicator.
• You have transportation methods and live within 30 minutes of Atlanta.
• You have a flexible schedule for team conference calls and tour coverage.

Benefits

• You will gain real world music industry experience that will be a great addition to your resume.
• You have the opportunity to express your creativity through your locally run social channels.
• You’ll have access to inside information that will improve your marketing outreach.
• You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes.
• You’ll build valuable relationships within your local music industry.